HEIT Managed Services Catch On With More Bankers

HEIT Managed Services Catch On With More Bankers

For the second time in recent weeks, HEIT managed services have earned a major endorsement from a prominent banker's association.The latest news comes from the Washington Bankers Association (WBA), which has endorsed HEIT as a preferred provider of technology management and IT outsourcing services. The key trend: Instead of pursuing customers one at a time, HEIT is leveraging associations to potentially engage multiple target customers simultaneously. Here are the details.

HEIT is a well-known MSP that focuses on the financial services vertical, with a particular emphasis on community banks and credit unions. Based in Fort Collins, Colo., HEIT expanded dramatically by merging with Simpler-Webb -- another MSP targeting banks -- a few months ago. Since that time, HEIT has been reaching out to a range of banking organizations to expand its footprint.

Two prime examples:

  • The Washington Bankers Association represents commercial banks operating in every county of the state, ranging from large, multi-state financial institutions to smaller, community-based banks. More than 97 percent of all commercial bank deposits in the state of Washington are held in WBA-member banks. WBA endorsements, such as the one that HEIT has earned, are overseen by a board of directors that researches each product and service and affirms its quality, integrity and value to members.
  • A few weeks ago, HEIT announced a similar relationship with the Texas Bankers Association -- which has served Texas bankers since 1885.
In recent months, numerous MSPs have told me the customer acquisition process has become increasingly expensive -- especially as low-cost MSPs use price as their top discussion point. But HEIT seems to have escaped the commodity MSP discussion. By building relationships with financial associations, HEIT appears to be well-positioned to win multiple customer engagements simultaneously, rather than one engagement at a time.

Of course, relationships with associations don't guarantee new business. HEIT still needs to prove its worth every day.

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TAGS: Strategy
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