Digitization of the healthcare industry has been very good to Synoptek, an Irvine, California-based managed services provider.

The firm has grown 300 percent since its founding in 2005 and nearly a quarter of its business comes from medical providers seeking to outsource their information technology needs and comply with record-keeping and security requirements mandated by the Health Insurance Portability and Accountability Act (HIPAA), and the Affordable Care Act.

That trend shows no sign of slowing.

Synoptek’s healthcare-related revenue continues to increase, with average year-over-year growth regularly hovering somewhere between 18 and 22 percent, said Mike Bank, the firm’s vice president for sales and marketing.

“It is the second-highest growing vertical that we see as a company – right behind general technology services,” he said.

Healthcare IT has become a boon to the entire U.S. economy, offering an estimated $80 billion in net savings through greater efficiency and a 20 percent increase in related jobs, like medical records and health information technology technicians, according to a 2014 report from the Computing Technology Information Association (CompTIA).

Nowhere has the trend been more acutely felt than among managed services providers, which have been enlisted by healthcare firms to oversee the conversion from paper to electronic health records and the automation of numerous processes aimed at reducing cost and improving patient outcomes.

But while the transition offers an enormous opportunity, smaller MSPs continue to face training and regulatory hurdles that prevent them from participating in the market in meaningful numbers.

Among the barriers to entry for smaller firms:

“These men and women can be activated very rapidly to help with the transition toward health IT, but (firms) need some economic assistance to offset some of the costs of this sizeable investment,” researchers wrote in a CompTIA white paper.

CompTIA, a nonprofit trade association representing the IT industry, has been advocating for legislative changes aimed at reducing obstacles for smaller managed services providers.

For starters, the association is pushing for a single, national standard for determining which security breaches must be reported and under what time frame.

CompTIA is also calling for better coordination by the federal government to connect small IT firms with the healthcare providers who need their services.

The nonprofit wants to see elimination of private rights of action against business associates and contractors, which would shield MSPs from lawsuits following data breaches.

Finally, CompTIA has set up training programs and is pushing for additional funding to educate existing IT professionals to meet the specific needs of healthcare providers.

Bank, the Synoptek executive, said challenges like regulatory compliance and shrinking margins have created a huge opportunity for managed services providers that can assume the burden of routine information technology activities, allowing healthcare firms to reallocate resources to clinical innovations that improve patient care and outcomes.

Monitoring those systems also offers a revenue stream for managed services firms.

“There have been very few incidences where we have been tasked to reduce IT spend,” Bank said. “(Customers) are willing to spend more, so long as they can get results. It’s a reallocation of IT spend from commodity to strategic.”

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