Forrester 2013 Forecast: Mac and iPad Sales Grow
Should managed services providers expect an increase in global tech spending in 2013? Forrester Research, Inc. (NASDAQ: FORR) recently released a global tech market forecast, projecting 5.4 percent growth (local currencies) in global technology spending in 2013. What does this mean for mobile device management and the bring your own device trend? Here are the details.
Forrester, an independent research company, projects in its recent market forecast, Global Tech Market Outlook 2013 to 2014, that the current technology market is being transformed by mobility, cloud computing, and smart computing, due to the transformative potential of these technologies. In addition, the company reports that the United States will grow tech spending by 7.5 percent in 2013. MSPs can expect this projected growth in the market to assist them in the following ways:
- iPads sell, not Macs — Apple will sell $7 billion of Macs and $11 billion of iPads to the corporate market in 2013. In 2014, the firm estimates that Apple will sell $8 billion in Macs and $13 billion of iPads in 2014.
- Economic instability will pass — Luckily, current economic instability will not be permanent. Forrester suggests that firms should look at 2013 as a “transition year before increasing spending in 2014 when spending will grow to 6.7 percent globally.” Afterward, the demand for new technologies will surface.
- PC vendors had a lousy 2012 — Even though PC vendors saw zero growth in 2012, Forrester projects a 4 percent growth in PCs for 2013, however, that is mostly due to the growth in tablets. The purchases of both servers and storage will decline to 3 percent.
Are you willing to wait until 2014 for a change in the market, or are you expecting positive results in 2013? Forrester also recently released its business intelligence predictions for 2013: BI will continue to grow, and there will be more demand for mobile access to BI tools.