Five Reasons Microsoft Will Get SaaS Right
Is software as a service (SaaS) killing Microsoft? Hardly. Stephen Elop, president of the Microsoft Business Division, is expected to discuss SaaS during his July 8 keynote at the company’s Worldwide Partner Conference in Houston. But even before Elop takes the stage, here are five reasons why Microsoft won’t lose the SaaS wars.
1. Cash (and lots of it): During a recent quarter, Microsoft generated more than $50 million in net income per day. Do some quick math, and you’ll find that it takes Microsoft three hours to exceed Salesforce.com’s entire quarterly net income, according to The VAR Guy’s own analysis.
Microsoft can take those profits and plow them into SaaS R&D faster than nearly any company on the planet.
2. Exchange, Dynamics and SharePoint (oh my): From big companies like Ingram Micro Seismic to small managed service providers (MSPs) like Azaleos, many Microsoft partners are already hosting Exchange, Dynamics and SharePoint, and charging customers a monthly fee for those hosted services.
3. Partner Investments: Microsoft’s partners are buying one another in order to offer hosted Microsoft applications. Recent examples include Tribidge buying Productive Gap and mindSHIFT buying Collaboration Online. Those deals would never happen if partners thought Microsoft’s SaaS strategy will fail.
4. eBusiness All Over Again: Remember when eBusiness was the rage in the 1990s? Lots of pundits predicted eBusiness application start-ups would topple Oracle, SAP and Microsoft. But those three application providers eventually figured out the world of Internet applications. The same trend will repeat itself with SaaS.
5. Channel Sales: The vast majority of Microsoft’s sales occur through channel partners (PC makers, integrators, consultants, service providers, etc.). Microsoft will be tempted to sell many of its SaaS services directly to customers — eliminating channel partners in the process.
But ultimately, Microsoft will strike a balance with partners because Microsoft can’t afford to alienate the very people who have promoted its software for so long. That’s why Microsoft will give partners a piece of the SaaS action, notes TechTarget’s ChannelMarker blog.
Sure, Microsoft’s SaaS strategy will face plenty of threats. Most notably, a large portion of the SaaS industry is shifting to open source-based solutions, such as SugarCRM, MySQL and Linux.
Still, dismissing Microsoft in the SaaS market would be a foolish move. When Stephen Elop takes the stage at Microsoft’s Worldwide Partner Conference on July 8, we’ll see the next chapter in Microsoft’s SaaS strategy begin to unfold.