The Managed Services Client Lifecycle is designed to help MSPs run their businesses more effectively.

Aldrin Brown, Editor-in-Chief

May 17, 2016

2 Min Read
CompTIA Launches Tool to Help MSPs With Client Relations
Built as an infographic, the Managed Services Client Lifecycle tool allows MSPs to visualize each stage of the customer lifecycle, and offers information about essential steps required to manage the relationship effectively.

CompTIA, the nonprofit association for the technology industry, today announced the release of a tool to help managed services providers (MSPs) improve customer relationships, from initial prospecting to contract renewal.

The Managed Services Client Lifecycle is designed to help MSPs with customer acquisition, retention and growth.

Built as an infographic, the tool allows MSPs to visualize each stage of the customer lifecycle, and offers information about essential steps required to manage the relationship effectively.

MSPs can also obtain templates of contracts and other documents needed to successfully negotiate each stage.

“Many MSPs are winging it, with no real direction or understanding of what it takes to bring on a new customer and keep the customer for the long term,” said Vince Tinnirello, community chair and CEO of Anchor Network Solutions, a Colorado based provider of IT consulting services. “The Managed Services Client Lifecycle can help them identify and evaluate all areas of their business to assure that they’re doing all they should for their clients.”

The tool is the product of the CompTIA managed services community, which seeks to provide MSPs with information and tools to help them run more successful businesses.

A soon-to-be-released CompTIA survey found that the top two immediate priorities for MSPs were increasing net new customers (62 percent) and expanding business with existing customers (58 percent).

“Each of these lifecycle steps must work together to build an effective MSP business model,” said community member John Tippett, vice president and general manager of Aisle8, a Charlotte, N.C.-based unified manufacturer and distributor serving IT solution providers.

“This tool provides a graphical overview of the MSP client lifecycle and helps visualize how each area is related,” he said. “The interface brings a breadth of resources together for easy access in each of the major cogs.”

 

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About the Author(s)

Aldrin Brown

Editor-in-Chief, Penton

Veteran journalist Aldrin Brown comes to Penton Technology from Empire Digital Strategies, a business-to-business consulting firm that he founded that provides e-commerce, content and social media solutions to businesses, nonprofits and other organizations seeking to create or grow their digital presence.

Previously, Brown served as the Desert Bureau Chief for City News Service in Southern California and Regional Editor for Patch, AOL's network of local news sites. At Patch, he managed a staff of journalists and more than 30 hyper-local and business news and information websites throughout California. In addition to his work in technology and business, Brown was the city editor for The Sun, a daily newspaper based in San Bernardino, CA; the college sports editor at The Tennessean, Nashville, TN; and an investigative reporter at the Orange County Register, Santa Ana, CA.

 

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