Autotask Ups the Services Ante

Another one of Bob Godgart's ideas is now a reality. In January he hinted to me that Autotask was developing a professional services team to help VARs further automate their businesses and maximize their managed services opportunities. After a few more months of planning and tinkering, Autotask announced its Professional Services team today.

The effort is led by Len DiCostanzo, who has spent his career helping break-fix VARs become MSPs. (Len's bio is available at the bottom of this page.)

The new Professional Services team will help VARs automate and optimize their own business processes. It will also offer business and technical training and benchmarking audits, according to an Autotask press release.

A lot of tech-driven VARs can use that type of hands-on business guidance. But Autotask will also need to ensure that its services truly are high-value, because VARs are notoriously tight with their money and often focus on cash flow before business automation.

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