Windows Phone 8, Windows Tablet Apps: Bad News, Good News
Windows Phone 8 and Windows tablets are going to need big-time app support to compete with Apple iPhones, iPads and Google Android devices. But will developers rally around Microsoft’s forthcoming smartphone and tablet devices — especially as Apple iOS 6 launches this fall? The answer appears to be yes and now, according to new Appcelerator-IDC research.
Let’s start with the potential good news: Based on a May 2012 survey of 3,632 developers:
“33.3% of developers say that they are very interested in Windows 8 tablets. This is an important data point for Microsoft to leverage by translating its strength in the enterprise into the mobile OS space.”
Hmmm… not bad, considering Apple’s current iPad dominance and Google Android continuing to pop up on more and more tablets.
When Microsoft Surface tablets and third-party Windows 8/RT tablets debut this fall, perhaps they’ll have a fighting chance. That’s particularly true in the corporate market, where line of business applications for XP, Vista and Windows 7 will start to pop up in the Windows 8 world.
Windows Phone 8 App Challenges
Now the potential bad news: Only 6 percent of developers say Windows 8 is best positioned to win in the enterprise over the long haul, compared to Apple iOS (53 percent) and Google Android (37%).
Still, there could be a small silver lining here…
- 84% of developers expect to launch an application on the Apple store
- 78% expect to launch one on Google Play (Google’s app store)
- 21% of developers expect, in the next year, to launch an application on Microsoft’s Windows Phone Marketplace application store
Appcelerator and IDC were surprised by the interest in Microsoft’s app store, considering 91% of developers surveyed had not yet launched an application on the Microsoft store, the researchers said.
Hmmm… Bottom line for Microsoft? Most developers remain plenty busy with Apple iOS and Android. Is three a crowd or can Windows Phone 8 muscle its way into the developer lab? The VAR Guy will keep on watching for more clues.