Will Apple Need A Tiny Notebook?
Low-cost mini notebooks like the Asus Eee PC continue to win rave reviews. And now Fortune is praising a Hewlett-Packard mini-laptop that “packs a lot of punch.” You can almost see Steve Jobs writing on an white board somewhere at Apple, weighing the pros and cons of launching his own tiny notebook offensive.
But does Apple really need a super-small, low-end offering? The VAR Guy isn’t sure. Even so, Steve needs to watch the market closely. The reason: Apple doesn’t like surprises–especially in its core vertical markets.
Here’s the key problem: Fortune magazine, one of Steve’s regular reads, is praising HP’s mini laptop — which targets the education sector and starts at about $500. Moreover, l0w-end Linux-centric systems like the Asus Eee (the three E’s stand for Easy to work, Easy to learn, Easy to play) continue to attract low-end buyers.
So there’s Apple, celebrating the success of its high-priced, super-thin MacBook Air. But the price gap between Apple’s slim, slick laptop and HP’s sub-notebook is $1500 or more.
Will Steve blink? Will he give us a Mac Mini — but in a portable, low-cost format? The VAR Guy waits … and wonders.