Why Apple Doesn’t Need Business “Push”
BusinessWeek and some Web articles are speculating about Apple’s future in the business market. Is Apple finally ready to “push” deeper into business? That question may be moot. Fact is, Apple is creating business “pull” rather than business “push.” Here’s what The VAR Guy means.
When the iPhone launched, millions of “consumers” purchased the device. But many of those consumers turned out to be corporate power brokers. This created “pull” in the corporate market, as consumers dragged iPhones into business.
It’s happening again with the iMac and MacBook laptops. The VAR Guy has attended several corporate IT events in recent weeks. In each case, the presenter was using a MacBook to present information about business analytics, business intelligence and business process management. Business, business, business!
At the end of each session, CIOs often visited the presenters to fetch more information about the MacBook. More customer pull, rather than Apple push.
Ironically, Microsoft — rather than Apple — may be creating the biggest pull for Apple in business. As long as Vista remains a disappointment and low-end PCs continue to break down, savvy companies will continue pulling harder for Mac OS and Apple’s hardware.
The VAR Guy isn’t suggesting that Mac OS X will topple Windows. But there’s plenty of pull for Apple in business — even without Steve Jobs making a corporate push. So let CRN and BusinessWeek speculate about Apple’s future in business.
Another “pull” will be when iPhone corporate programmers become familiar with Mac development. With OS X the base platform a lot of what they learn can be utilized for desktop and server application development. The tools and APIs are identical, except for interface and hardware specific capabilities. As they realize how much time can be saved, and the built-in capability of OS X, they’ll see how much more efficient they and the software users can become. There’s a reason, beyond talent, for how much software development Apple can maintain with much smaller development teams.
Your apple isn’t all it claims to be, you talked about pc’s breaking down… Apple just rated LAST PLACE in computer reliability.
http://jericosystems.com
Eric @2: Apple finishing last in computer reliability? Ouch. The VAR Guy knows Macs are hot sellers — but also run hot. The VAR Guy knows a few horror stories about Macs … but it seems the loudest screams continue to come from the Windows community.
Might even say Microsoft is pushing business in Apple’s direction. Interesting example on the iPhone SDK announcement video.
Jerico Systems is merely echoing a Consumer Reports survey. A balanced reading of Consumer Reports will also yield that among computer companies Apple surveys as the leader in tech support by a huge margin (double digits).
Apple having good support isnt a very good point to bring up. I would hope Apple has great service for the price you pay. Has I stated above it cost double and sometimes triple the amount to have the same work done to an Apple than a PC. With the fact that it cost so much to have customer support the fact that it rated high doesn’t really matter. When you get into high priced PC’s like Alienware and Voodoo they also have very high rated customer support that rate the same has Apple.
So thats what it all comes down to. If you want a laptop that breaks all the time, but has great customer support that you pay twice has much for…. get an Apple.
Eric Hamby must be talking about Macs in some other universe. I’ve been using Macs at home and for my freelance business since 1992 and have had four in that time. I’ve never had a breakdown, never needed tech support (and I’m no geek), never had to reinstall the system, never needed to waste a cent on anti-virus software or a second on dealing with virus issues. I’m looking forward to dealing with the same “problems” once again on my next Mac. I think I can make a fair comparison because I’ve often had to use Windows machines at work—real horror stories.
well apparently a few 100k people disagree.. im not the one that named the poor in reliability… people that use them are. Please read the story before you comment.
As for my own experience with apple i do own 2. i also work at a shop that services apple as well as pc’s. And yes they do break down. and yes they cost three times as much to get fixed as a pc and they use the same parts.
I didn’t write the article we are all talking about so to say im talking about macs in another universe means you havent read whats going on.
Eric…. ERIC, now just stop playing mindless games for a few moments and ponder your quite ridiculous hatred for Apple and Linux. You do want to be taken seriously don’t you?
Why do you post ‘articles’ like… Linux and Apple are Crap?
… is it just because they don’t offer you what you want?… games?
Oh never mind, I answered my own question.
… and get a spell checker please.
o yea because i cant speak and spell proper English means i have no clue what im talking about…
And honestly i dont play computer games except for just a few. 95% of my time is spent in web development. Your right im not to crazy about apple, or linux. but there are more people that just me that agree that they are way overrated so stop blaming just me.
If only there was no such as empirical evidence… See this ComputerWorld article.
20% difference is pretty significant.
Being unable to write your native language doesn’t mean you’re an idiot. It means that when you write you’ll get no more respect than an idiot. It is of no moment what you know. If you insist on writing when you don’t know how, your comments will be dismissed.
Most of the people who agree with you, write like you. One more sign of the times.
Who said English is my native language?
People who agree with me have had the same experience has me.. and honestly your comment is just ignorant. Are we posting on a language post? if not, keep our language abilities out of it. If this is talking about mac and pc’s then how about lets use out abilities and knowledge in that area for this post ok?
and bsides everyone talks about my English here but yet when the “The VAR Guy” talks about himself in the 3rd person no one says anything, sorry but thats odd in any language.
Eric: The VAR Guy posts in the third person because he enjoys reading about himself.