Samsung Galaxy S6 Sales Boost Android U.S. Market Share
Strong sales of Samsung’s Galaxy S6 line enabled the Korean device manufacturer to regain its market share lead in the U.S., grow its portion of Android-based U.S. smartphone sales and increase the OS platform’s percentage of the market, based on the latest figures from researcher Kantar Worldpanel ComTech.
For the quarter ending May, 2015, Android increased its U.S. market share to 64.9 percent based on a 2.8 percent gain during the period. The results contrasted heavily with Android’s performance in Western Europe, where it dropped 2.9 percentage points collectively in Great Britain, Germany, France, Italy and Spain, Kantar said.
“The first full month of sales of the Galaxy S6 allowed Samsung to regain the market lead in the US and grow its share of Android sales from 52 percent in the three months ending in April to 55 percent for the three months ending in May,” reported Carolina Milanesi, Kantar chief researcher.
“Samsung’s share of the US smartphone market grew period-over-period, as the Galaxy S6 became the third best-selling smartphone in the US, after the iPhone 6 and the Galaxy S5,” said Milanesi. “Samsung’s year-over-year performance also improved, with its US market share now down only 0.5 percentage point compared to 1.6 percentage points in the three months ending in April.”
Kantar said that Android sales were fueled not only by Samsung’s Galaxy S6 sales but also by LG, which doubled its share of the U.S. market compared to its position this time last year.
Other smartphone manufacturers, however, fared not quite as favorably, Milanesi said.
“Other tier-one Android players, such as HTC and Motorola, had a more difficult period, with their share decreasing both year-over-year and period-over-period, raising hopes for competitors, such as Huawei and Sony, who have yet to wow U.S. consumers, that share could be up for grabs.”
Europe remained an iOS stronghold during the period, with the iPhone 6 leading all competitors in France, Germany, Great Britain and Italy, according to Kantar.
As for China, the market continued to be dominated by Apple, Huawei and Xiaomi, in that order, but all within .5 percentage points of one another, Kantar said. An interesting aspect of the China market is the difference between Apple’s and Xiaomi’s users, who tend to be more affluent, and Huawei’s, who generally have lower incomes, the researcher said.
“China has become the most interesting market for mobile, both in terms of the importance it plays in a vendor’s success, and its role as an incubator of new brands that quickly gain global status.” Milanesi said.