Report: Samsung Will Advance Galaxy Note Release Date to August
Samsung reportedly will move ahead the planned launch of its next generation Galaxy Note phablet from September to mid-August in a move to give it a sales head start over rival Apple’s (AAPL) next iPhone, said to be targeted for a late September debut.
The Wall Street Journal reported that Samsung fears sticking to its traditional September release date for the Note phablet will cost it market presence and sales to the onslaught likely to come with Apple’s iPhone refresh, unofficially referred to as the iPhone 6S and iPhone 6S Plus.
Last September, Samsung experienced that very thing when Apple rolled out the iPhone 6 and 6 Plus to huge fanfare and stampeding sales, dwarfing Samsung’s Galaxy Note 4 introduction held only a week earlier. The Korean manufacturer, whose sales of of its new Galaxy S6 and S6 Edge have not met expectations, desperately needs a hit mobile product to stem its continuing losses.
Samsung reportedly already is planning the Note’s debut event for a major U.S. city, although details are scarce at this point, the report said.
Earlier this week, Samsung issued an advisory on its financial results for Q2 2015, expecting to post its seventh straight quarter of declining profit as sales of its flagship Galaxy S6 and S6 Edge have fallen short of expectations.
After four years of doing nothing wrong, Samsung now is mired in a nearly two-year streak where it can’t do much right, assaulted by Apple at the high-end of the smartphone market and a slew of nimble, low-cost handset makers at the mid- to entry-level.
For the quarter ending June 30, the vendor forecast operating profit of about 6.9 trillion won, a 4.2 percent slide from this time last year. Samsung, which provided little detail in its advance notice, didn’t offer a net income figure nor did it break out expected earnings by division. Samsung said revenue likely dropped to 48 trillion won, down 8.4 percent from last year, and well below analysts’ expectations of 53 trillion won.
Samsung is slated to post final quarterly results later this month.
The vendor’s forecast Q2 results follows a disappointing Q1 that saw its earnings slip again with a 31 percent year-over-year decline to 5.9 trillion won. The loss closely mirrored its Q4 2014 performance when profit fell 27 percent to 5.3 trillion won from the prior year.