Nokia Lumia 820, 920: Windows 8 Smartphones Earn Incomplete
The Nokia (NYSE: NOK) Lumia 820 and 920 smartphones, built on Windows Phone 8, earned an incomplete and immediate backlash from investors during a launch event yesterday. The concern: Nokia did not disclose pricing, availability or carrier support for the smartphones, prompting Nokia shares to plummet 16 percent. The VAR Guy’s spin: Don’ worry about investors. Instead, keep an eye on integration between Windows Phone 8 and Microsoft’s server applications. Here’s why.
But here’s the problem: What good is a phone without broad carrier support and an actual ship date — oh, and a price tag would be nice, too. Apple is bound to offer all of those details — and more — when the iPhone 5 likely surfaces Sept. 12 during a launch event.
Still, channel partners should keep an eye on the Nokia smart phones. Why? Microsoft is expected to aggressively promote integration between Windows Phone 8 and business applications like Exchange Server, SharePoint, Lync and Office 365. That integration could earn attention from CIOs who want to regain control of their mobile environments while locking down access to corporate applications.
Nokia CEO Stephen Elop is banking on the 820 and 920 success. Nokia’s global smart phone market share is down to 7 percent, and Nokia holds only 2 percent of the US market, according to IDC data promoted by The Wall Street Journal today.
But even if you’re willing to overlook those figures there are three stats you can’t ignore: Nokia still hasn’t said:
- when the new smartphones will ship;
- what they’ll cost; and
- which carriers will offer them.
Strike one, strike two, strike three? Not quite. The VAR Guy is willing to keep an open mind… if Microsoft manages to get Nokia’s smartphones and other Windows Phone 8 devices into the hands of CIOs.