Microsoft to Partners: Displace iPads with Windows 7 Tablets
It’s no secret that the some of our bloggers have an affinity for Apple products, but that doesn’t mean we dislike Microsoft. In fact, we’re trying to keep an open mind as Microsoft attempts to rally channel partners against the iPad. According to some newly discovered slides, Microsoft resellers are being ‘educated’ on the faults of the iPad and urged to promote Microsoft alternatives.
A tip of the hat goes to ZDnet for posting the slide deck that Microsoft distributed to its resellers. It’s part of Microsoft’s way of helping resellers describe Microsoft’s business strategy to their clients.
The deck features instructions on how resellers can sell tablet computers running Windows 7 into companies by demonstrating a plethora of ‘problems’ with the iPad. What’s more, the slide deck contains suggestions on how resellers can lure iPad-wielding Jedi over to the Dark Side (aka, Microsoft).
After a sub-par keynote by CEO Steve Ballmer at CES 2011 and an apparent lack of focus for making Windows Phone 7 tablet-enabled, I believe Microsoft lacks a truly direct response to Google Android and Apple iOS. Microsoft seems to think its users have blinders on and faithfully believe that Windows 7 tablets are magical wonderful happy devices, but I’ve yet to meet a single soul who would tell me so.
I’ve said it before but it bears repeating: A desktop OS environment should not be adapted to a tablet. Too many problems are brought in from the root use-case of the OS. Microsoft needs to start from the ground up. If it was smart — which we know Microsoft is — Microsoft would beat Apple and Google at their own game by introducing pricey iOS/Android software or licensing that would provide Microsoft revenue on services for the iPad and Android devices.
Bottom line? Microsoft is still playing the “me too” game. Won’t somebody in Redmond sit down with Ballmer and explain how it could revive the Microsoft name if the company just got back to its roots as a software company and built software that ran on all devices?
Microsoft has already started down the path with OneNote for the iPhone. What would it take for the company to finish the journey?