Microsoft Mulling Facebook Bid?
Reports are circulating that Microsoft may make a run at acquiring Facebook. If true, this would be more than a consumer social networking move for Microsoft. In recent months, several Fortune 500 companies — including a major bank — have begun using Facebook to enhance employee communications and collaboration. Here’s the scoop.
During a conference The VAR Guy attended earlier today, a senior VP from a major U.S. bank described how consumer social network technologies are moving into business. For instance, employees at the bank are now testing social networks to better align business with IT, especially in the area of business analytics and business intelligence.
The VAR Guy has heard similar stories across the IT industry. Cisco Systems, for instance, has built social networks to help customers interact with unified communication software providers.
A few hours after today’s conference ended, The VAR Guy started reading reports about Microsoft potentially pursuing Facebook.
The VAR Guy was bearish about the proposed Microsoft-Yahoo business combo (which Microsoft has since abandoned), but he does see real potential for a Microsoft-Facebook combo. In addition to the corporate implications outlined above, Facebook would also strengthen Microsoft’s brand with pre-corporate consumers — otherwise known as kids, teenagers and college students.
Face it (for Facebook it): When it comes to being hip, Microsoft badly trails companies like Apple and Google. Kids don’t crave Windows Vista and Office. Instead, they burn their savings on iPhones, iPods and iTunes. And they live in social networks.
So go ahead, Microsoft: Pursue Facebook. You’ve got The VAR Guy’s blessing.
