Memo to Apple CEO Tim Cook: Apology Rejected
Dear Apple CEO Tim Cook: Your apology was worse than the original crime. In the ultimate sign of arrogance, Apple (NASDAQ: AAPL) ignored customer preference and dumped Google Maps from the Apple iPhone 5 and iOS 6. Making matters worse, Cook has apologized for Apple’s erroneous, incomplete mapping software without solving the real problem: Millions of iPhone customers want Google Maps.
Yes, even the late Steve Jobs apologized from time to time — most notably for an iPhone 4 issue that triggered a media firestorm. This time around, it’s good to see Cook admit that Apple’s own mapping software doesn’t meet Apple’s own quality objectives.
“While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.”
What an insanely lame way to dance around the real issue: Millions of iPhone 5 and iOS 6 customers want a native Google Maps app. Amid that reality, Apple has completely lost focus on the customer and is instead obsessed with Google Android competition.
Until Apple sorts out the Maps issue with Google, The VAR Guy will hold tight to his iPhone 4 running iOS 5.1.1. The VAR Guy looks forward to Tim Cook’s next apology — which better include the app iPhone 5 and iOS 6 users really want: Google Maps.