iPhone 4 Antenna: Apple Ends Competitive Finger Pointing
If you poke around Apple’s website, you’ll discover they pulled down an iPhone 4-related page detailing the antenna attenuation vs. other popular smart phones. Is it because of rival backlash, or simply because Apple is tired of proving their point? Here’s some quick and opinionated perspective…
Here’s the way I see: Apple considers the iPhone 4 antenna issue to be over.
Apple had their press conference. They offered free bumpers. They gave a tour of their testing facilities. They’ve got bigger and better things to innovate on now. The Web page now redirects you to here, where Apple simply details their antenna testing facilities and antenna issues. But you’ll continue to find some intriguing info on Apple’s YouTube site.
Perhaps Apple has realized: The less they say about the iPhone 4 antenna vs. rival smart phones, the faster consumers and businesses will stop talking about the alleged issue. So, continuing a strategy to constantly update an iPhone page with rival information might be a waste of time and a failure in the long run. Even though Apple directly commented on other phones, they might be pushing away from a strategy that involves competitive statements, especially since they no longer produce the Mac vs. PC commercials.
You might suggest that Apple might received pressure from other phone companies, either politely or through legal channels, requesting Apple take down the page from the official site. Apple could have complied. It’s not impossible.
Overall, it seems like Apple wants to sweep the antenna issue under the rug now. I don’t blame them. What’s done is done, and the issue rectified for the consumers of the phone. This web page shift is telling, though. Steve Jobs and Co. was not thrilled about the issue, and I believe (like many others) that Jobs took it personally.
But this blogger believes that “antennagate” will go down as Apple’s biggest gaff to date for some time to come.