Huawei Tops Microsoft in Global Phone Market in Q2 2015, Report Shows
Huawei has surpassed Microsoft (MSFT) as the world’s third-largest mobile phone vendor, according to a new report from Strategy Analytics.
The market research firm noted that Huawei captured 7 percent of the global mobile phone market in the second quarter of this year, up from 4.8 percent during the same timeframe in 2014. Conversely, Microsoft’s market share fell from 11.8 percent in Q2 2014 to 6.4 percent in Q2 2015, dropping the company to fourth overall.
“Microsoft’s 6 percent global mobile phone market share is sitting near an all-time low,” Strategy Analytics Executive Director Neil Mawston said in a prepared statement. “Huawei is rising fast in all regions of the world, particularly China where its 4G models, such as the Mate7, are proving wildly popular.”
Other report results included:
- Global mobile phone shipments grew 2 percent annually to reach 435 million units in the second quarter of 2015.
- Samsung and Apple (AAPL) ranked first and second, respectively, in global mobile phone vendor shipments and global mobile phone vendor market share during the quarter.
- Smartphones accounted for eight in 10 of total mobile phone shipments during the quarter.
Smart Analytics also noted that Xiaomi ranked fifth among global mobile phone vendors and remains a major player in the China mobile phone market.
However, Xiaomi’s local and international growth appears to be slowing as it faces intense competition, according to Strategy Analytics.
“Xiaomi may struggle to hold on to its top-five global mobile phone ranking in the coming quarters,” Mawston added.
What are your thoughts on Strategy Analytics’ new report? Share your thoughts about this story in the Comments section below, via Twitter @dkobialka or email me at dan.kobialka@penton.com.
