Google Nexus 7 Sales: What Windows 8 Surface Tablets Can Learn
When Windows 8 Surface tablets launch this fall, maybe Microsoft should steal a page from the Google Nexus 7 tablet launch: Microsoft should sell Surface tablets mainly online and keep inventories low to ensure initial tablet shipments “sell out.” Here’s why.
Google’s 16GB Nexus tablet, which counters Amazon’s Kindle Fire, apparently is sold out. According to PCMag.com:
“The shortage in Nexus 7 tablets isn’t just confined to Google’s own online store, however. As we reported a week and change ago, Nexus 7 tablet allocations have been running low – or running out – at brick-and-mortar stores like GameStop, Sam’s Club, and Staples, to name a few.”
Mystery Numbers Generate Buzz
How many Nexus 7 tablets has Google actually sold? The VAR Guy has no idea. But the apparent tablet “shortage” is driving even more buzz about Google’s strategy.
With that in mind, maybe Microsoft should leverage a similar strategy for the Windows 8 and Windows RT Surface tablet launches this fall. Tablet success will require a multi-year journey for Microsoft. But perhaps the journey should start with low inventories that sell out fast, triggering more buzz and curiosity about the Surface tablets.
Don’t Think Too Big
Rewind to Hewlett-Packard’s WebOS debacle. Best Buy and other retailers told the media that WebOS devices weren’t selling. And in some cases, HP pushed far too many devices out to retailers and distributors. In stark contrast, not much is known about Nexus 7 shipment levels — other than initial 16GB inventories are sold out.
Memo to Microsoft: Steal a page from Google and use conservative goals for your first Surface tablet shipments. Sell them out and alert the media… Then, more would-be buyers will come knocking on your door.