Getting a Fix on Mobile Addiction and the Opportunities it Creates
There’s no doubt that mobile computing has helped spur demand for managed services as IT organizations continue to look for external help to both secure and manage mobile applications and devices. In fact, there’s new data from Yahoo that suggests there is are now 280 million people worldwide who open a mobile application at least 60 times or more a day.
These so-called “Mobile Addicts” are only the tip of proverbial iceberg. From the second quarter of 2014 to the second quarter of 2015, the total population of smart devices measured by Flurry analytics service managed by Yahoo grew from 1.3 billion to 1.8 billion, a 38 percent year over year growth.
Regular users, defined as consumers who use apps between once and 16 times daily, grew from 784 million to 985 million in the same period, a 25 percent increase. Super users, defined as consumers who use apps between 16 and 60 times daily, grew even more in that same period from 440 million to 590 million, a 34 percent increase.
Mobile Addicts growing fastest
Mobile Addicts who launch applications 60 times or more per day are actually the fastest growing group. There were only 176 million Mobile Addicts in second quarter of 2014, which means as 280 million in the second quarter of 2015 this group has grown 59 percent.
This massive spike in usage of mobile computing devices is driving just about every company on the planet to develop mobile applications as part of an effort to get closer to their customers. The trouble is that most of them have no real understanding of what it takes to manage those applications. Not only do those applications have to be regularly updated, securing, provisioning and allocating the right amount of bandwidth represents an IT challenge that most of them are not equipped to deal with.
The IT service provider opportunity
Naturally, this is a major opportunity for MSPs assuming they approach it the right way. Most organizations are not out shopping for network services to support mobile applications. They want somebody to solve their mobile computing business problem. That mean finding IT service providers that will help them both develop applications and then manage the mobile computing environment.
The challenge is that most the people that develop applications know next to nothing about networking and most of the managed service providers (MSPs) that know a lot about networking and security no nothing about application development. For that reason, most of the mobile applications that organizations initially roll out don’t tend to perform all that well.
Clearly, if there ever was an opportunity for MSPs to partner with application developers this is it. In fact, Yahoo postulates that at 280 million people mobile addicts would rank as the fourth largest country in the world. The vast major of the organizations that feed that addition clearly must be struggling under the strain, which means that MSPs with the networking expertise required to deliver a quality mobile computing experience are now among some of the most sought after people in IT; assuming, of course, the people that want to fund and build these applications actually know that MSPs with these skills actually exist.