Apple iPhone 5 Boosts Windows Phone 8 Launch Event Buzz?
An Apple iPhone 5 launch could surface Sept. 12. Nokia (NYSE: NOK) and Microsoft (NASDAQ: MSFT) are holding a preemptive Windows Phone 8 launch event Sept. 5 in New York. Meanwhile, the Nokia World conference is set for Sept. 5-6 in Finland, while Samsung and HTC each appear to be prepping Windows Phone 8 devices for launch, perhaps as soon as September. Translation: Next month could be the biggest month ever for smartphone launches. So how should channel partners prepare for iPhone 5 and Windows smartphone tidal waves? Here are some suggestions…
First, the blow by blow.
- Apple (NASDAQ: AAPL) has not confirmed the iPhone 5 launch. Most rumors point to a smartphone and iPad Mini launch on Sept. 12, with shipments starting in September and October depending on international market. The iPhone 5 allegedly has a smaller charging dock, 4G LTE connectivity, a larger screen and better battery life. Um… those specs don’t blow away The VAR Guy, but Apple Fanboys will surely line up for the new device.
- Microsoft may capitalize on iPhone 5 buzz. By launching Windows Phone 8 devices the same month as Apple’s big effort, Microsoft can inspire plenty of product reviews, head-to-head product comparisons, and other types of chatter that Windows-oriented smar phones have never previously enjoyed.
- Nokia remains desperate for a hit in the Windows phone market. The company’s business has been in a free-fall and many Wall Street pundits don’t think CEO Stephen Elop can pull Nokia out of its nosedive.
Mobile Device Management
For VARs and MSPs, the call for mobile device management (MDM) and mobile applications management (MAM) will likely grow louder as the new iPhone 5 and Windows Phone 8 devices reach the market. It’s time to start speaking — right now — with MDM, MAM and RMM (remote monitoring and management) software providers that work closely with the channel.
- Which vendors are best positioned to support all major smartphone and tablet platforms — Google Android, Apple iOS, BlackBerry and Windows?
- Which vendors are developing new management software for Apple iOS 6 — the next major operating system release for the iPad and iPhone?
- What opportunities will you have to introduce branded, profitable mobile device management services?
No doubt, customers will soon ask you about the iPhone 5 and its business capabilities. Instead of talking about a device you’ve never seen and don’t yet fully understand, shift the conversation to mobile device management — and strategies that help your customers to procure and safeguard the next wave of smartphones and tablets. Because that wave will reach U.S. shores in less than a month.