Apple Discontinues White MacBook for the Education Market
Apple, which has never had qualms about new products eating old ones, has sounded the final death knell for the prolific white MacBook. The white MacBook carried on the legacy of iconic iBook line, but now, no longer. So now what happens next? Turns out, Apple is going all-aluminum, all the time. Education VARs might want to check this out …
Apple originally had discontinued the white MacBook in July 2011 for the general public, but still made it available to select educational institutions. But as of February 2012, Apple now will offer the education space with 13-inch MacBook Airs, featuring the same guts as the 11-inch MacBook Air, for $999. Apple didn’t publicize the move, but MacRumors reported that reseller locations received word that Apple would be pulling the plug on the unit. Nothing about the change is listed on Apple’s own online store, but 9to5Mac dug up Apple’s “Custom Lab” site, where Apple now offers the special $999 13-inch MacBook Airs at a volume discount for school use.
This isn’t exactly groundbreaking for the future of Apple in the education space, but it does show that Apple believes the MacBook Air to be the most ideal device (and likely form-factor) for general use in all computing situations. It also represents the complete shift of Apple’s MacBook line to aluminum and glass, eliminating the polycarbonate substrate that once dominated everything, including the iPod line. This move seems to lend more credence to the idea that Apple eventually will transition the entire MacBook Pro line over to the MacBook Air line, dropping optical drives in favor of the (up-and-coming iconic) ultra-thin design.
Will you miss the white MacBook? I will. My first Mac laptop was the white MacBook and my adoration for the pure white color once inspired me to spray-paint an old laptop white. (It wasn’t a successful endeavor.) As the world buzzes about 13-inch ultrabooks, will Apple once again leapfrog the industry with 17-inch MacBook Airs? If it does, that may be enough to send the white-MacBook blues away.