Ahead of iPhone 5, YouTube Delivers Its Own App
One day before Apple’s (NSDQ: AAPL) iPhone 5 debut, Google (NSDQ: GOOG)-owned YouTube (oh, the irony) has delivered its own iPhone app, this time not Apple-made, but built by YouTube engineers “to give our iPhone and iPod touch users the best mobile experience,” according to a blog post by Andrey Doronichev, YouTube mobile chief.
The official app, downloadable from the iPhone App Store, is likely to be a relief for iPhone users, who, since the iPhone’s advent in 2007 not only have lived through a limited choice of YouTube videos with the Apple-supplied app but have had to deal with Apple dumping native YouTube support from iOS 6 last month, as first reported here and subsequently here.
Speculation at the time centered on the possibility that Apple no longer wanted to pay the Google license or preferred iOS 6 to be Google-free. In its statement, Apple noted that “Google is working on a new YouTube app to be on the App Store.” Now, five weeks later, one day before iPhone 5 and iOS take their bows, the YouTube app appears. You’ve got to give it up for YouTube engineers and marketers, it’s nice timing.
The new YouTube app features a channel guide that shows itself with a finger swipe from the left edge of the screen to see subscribed channels, and faster search tools that offer suggestions as the user types.
“There’s even more to explore with the new YouTube app for iPhone and iPod touch, available for download from the App Store today,” wrote Doronichev.
Next up for YouTube is a YouTube app optimized for the iPad, which Doronichev said will be available sometime early next year.
“We’re working on an optimized version of the YouTube app for iPad in the coming months, and stay tuned for more details,” he said.