Falling farther behind AT&T and Verizon, and with T-Mobile on its heels, Sprint is reportedly testing new discounted plans as well as a new family data plan.

Craig Galbraith, Editorial Director

July 9, 2014

1 Min Read
Wireless Price War Grows: Sprint Preps Family Data, Discounted Plans

**Editor’s Note: Which is America’s top wireless network? Click here to see what we discovered.**

Sprint, falling farther behind Verizon and AT&T – and with T-Mobile right on its heels – is taking strides to better compete against its three rivals.

America’s No. 3 wireless operator is getting ready to determine how effective a family data plan might be. “A person familiar with the company’s plan” also tells CNET that the Overland Park, Kansas-based carrier is testing discounted individual and “Framily” plans as well.

Keeping up with the Joneses has been difficult for Sprint, as it’s been slow to upgrade its network. AT&T and Verizon Wireless now cover almost the entire country with 4G LTE, while T-Mobile is getting props for speed.

The family data plan testing will reportedly be done in Las Vegas; Portland, Oregon; and San Diego. The data cost per account will be $20 for 1GB, $30 for 2GB, $40 for 4GB, and goes up from there. Customers would be required to pay an additional charge to add a device; for example, $25 for a smartphone added to a data plan of 1GB to 10GB.

The discounted Framily plan is being tested in Philadelphia, Providence, Rhode Island; and Buffalo, New York. It starts at $45 per month, which is $10 less than the current, similar Framily plan offering. The cheaper individual plan is being tested in Minneapolis, Chicago and western Michigan. Customers will be eligible for a $40 unlimited plan or get 3GB of data per month for $40.

Follow senior online managing editor @Craig_Galbraith on Twitter.

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About the Author(s)

Craig Galbraith

Editorial Director, Channel Futures

Craig Galbraith is the editorial director for Channel Futures, joining the team in 2008. Before that, he spent more than 11 years as an anchor, reporter and managing editor in television newsrooms in North Dakota and Washington state. Craig is a proud Husky, having graduated from the University of Washington. He makes his home in the Phoenix area.

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