RingCentral (RNG) has added cloud communications and collaboration capabilities to the Zoho customer relationship management (CRM) platform. 

The California-based cloud communications provider has announced an integration with Zoho that makes RingCentral’s customer call management features available within the Zoho CRM platform.

So what does the integration mean for RingCentral, Zoho and each company’s respective customers? 

Richard Borenstein, RingCentral’s senior vice president of business development, noted the integration enables Zoho users to “have access to a robust cloud business communication solution designed for today’s mobile and dispersed workforces.”

In addition, Ian Wenig, Zoho’s vice president of business development, noted the integration addresses two key requirements for business users: customer engagement and automation.

“Our CRM application already provides a wealth of information and powerful insights to business users, and when integrated with RingCentral, we now provide a more holistic view of customer interactions in addition to smoother operational workflow,” he said in a prepared statement. 

The Zoho integration represents one of several recent integrations for RingCentral.

RingCentral last month announced integration with Microsoft Office 365 as well as a Salesforce integration in September.

What are your thoughts on the Zoho-RingCentral integration? Share your thoughts about this story in the Comments section below, via Twitter @dkobialka or email me at [email protected].