iPhone Smacks Android in User Loyalty Contest
**Editor’s Note: Click here for our list of July’s hottest selling smartphones to see how the iPhone fared against Android devices.**
As the Android vs. iPhone debate continues, users of the Apple’s iconic device can give themselves a point for loyalty.
According to Consumer Intelligence Research Partners (CIRP), iPhone users are more loyal to their devices than Android users are, All Things D reported.
The one-year study found that 81 percent of iPhone users bought another iPhone, while only 68 percent of Android users stayed with Android.
There were nearly three times as many Android users that switched to iPhone as there were iPhone users that switched to Android. During this period, Apple was able to nab 20 percent of its users from Android while Android was only able to convert 7 percent of iPhone users. Even when an Android user switches over to iPhone, there is a better chance that the consumer will continue to stick with iPhone products in the future, the study revealed.
Why are iPhone users more loyal than Android users?
“We think loyalty is a product of comfort with a platform that meets a consumer’s needs , and the belief that platform will continue to meet their needs better than any other,” CIRP co-founder Josh Lowitz told All Things D. Lowitz also believes that iPhones are more consistently satisfying. All iPhones are the same as they are all manufactured by Apple; however, for Android, many different manufacturers mean features will be different from developer to developer.
The release of the two products is also taken into consideration. It seems that Android has a new “major” phone to hit shelves every few months such as the Samsung Galaxy S4, the Nexus 4 and the Moto X, to name a few. Meanwhile, Apple, up until now, has only released one new iPhone each year.
While the Android vs. iPhone battle will still go on in coffee shops and social circles, iPhone users can claim loyalty as a point of pride.
