Intermedia Study: iOS Dominates Mobility SMB Market, Not Android
Apple (AAPL) still dominates the small and medium-sized business (SMB) mobile device market, according to new data from Intermedia, a cloud services provider (CSP).
Intermedia's users activated approximately 190,000 Apple devices in the first ten months of 2013, or 76 percent of total device activations on Intermedia's service.
The data also revealed that Apple's biggest rival in the SMB market is Samsung. In the first ten months of 2013, Intermedia users activated just over 29,000 Samsung devices, a number a lot higher than other Android (GOOG), Microsoft (MSFT) Windows and BlackBerry devices on the Intermedia network.
Additionally, the CSP said there's growth in the SMB mobile market overall, pointing to year-over-year totals that show mobile device activations are increasing in the aggregate. In other words, Intermedia's data shows growth in the market comes from new purchases and not just vendors winning customers away from other vendors.
Other key points in the study include the following:
- Activation spikes are not tied to holiday sales — Instead of activation spikes being tied to holiday sales, the study suggests a "far stronger correlation of activation spikes around vendor release cycles."
- Businesses have ignored the iPhone 5c — According to the study, the iPhone 5c was activated far less than iPhone 5s in October 2013.
- Don't leave Microsoft out — Windows smartphones and tablets made up only 1 percent of all 2013 activiations, however, those activations grew approximately 93 percent in the same period.
Intermedia said the report used data from its non-personally identifiable log of ActiveSync activations over time.
