Brightpoint Inc. (CELL) has announced that its subsidiary, Brightpoint Activation Services LLC, is launching Actify, a new go-to-market concept, in the United States. Actify delivers activation sales and services programs that enable channel partners to develop and expand their wireless activation business.

Actify provides wireless activation solutions for mobile service providers to add and retain subscribers through retail, enterprise and online channels. Actify supports its channel customers through automated carrier activation processes, e-Business solutions, device distribution, commissions management and marketing programs.