Avaya has plans to accelerate the adoption of communications-enabled applications for both enterprises and mid-market companies, thanks in part to a recent acquisition.

The contact center and unified communications (UC) company last week acquired Esna Technologies, a Canadian communications and collaboration solutions provider. Financial terms of the agreement were not disclosed, and Avaya said the transaction includes the acquisition of Esna’s intellectual property, assets, employees and customers.

Avaya’s acquisition of Esna will enable end users “to easily access multi-vendor communications capabilities — voice, video, IM/presence, conferencing and messaging – from within cloud-based business applications using their device of choice,” according to the company.

“The acquisition will allow us to enable [various] applications with Avaya’s communication and collaboration capabilities to bring an integrated solution to the market,” an Avaya spokesperson told Talkin’ Cloud. “Esna complements collaboration applications … that we do not offer nor plan to develop with Avaya’s reliable and scalable voice and video capabilities.”

Esna CEO Mohammad Nezarati also pointed out that both Avaya and Esna “are building the future of collaboration.” Together, these companies will give end users additional options, he said, to communicate and collaborate with their employees, customers and partners.

Avaya plans to integrate Esna’s solution with Avaya IP Office, Avaya Aura, Avaya Scopia and other contact center solutions, according to a company spokesperson, which could help the company further extend its global reach.

Synergy Research Group ranked Avaya ranked third in the enterprise UC collaboration market in the fourth quarter of 2014, behind only Cisco Systems (CSCO) and Microsoft (MSFT). Avaya controlled nearly 6 percent of this segment during the quarter, Synergy said.

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