AT&T’s new anti-texting-while-driving campaign highlights the triviality of some texts and e-mails sent just before some fatal car crashes.

The campaign features a series of messages like “Where u at?” in an effort to show just how short and unimportant many texts can be. All of the messages used in the campaign were submitted by the families of car-crash victims.

“The brevity of these messages is what I think is important,” George Fleetwood of AT&T Indiana told WTHR-TV. “Just being distracted for a moment to read a two- or three-word text can bring about the end of your life or maim you severely.”

Several states have enacted a texting-while-driving ban. Indiana approved a ban for anyone under 18 last year, but a bill to ban it for all drivers failed in the legislature this year.

“This is as bad as drunk driving because you take your eyes off the road for a longer period of time then even a drunk does as far as being distracted,” Indiana State Senator Tom Wyss told WTHR.