Vendasta has acquired Yesware, a sales productivity platform for businesses. The two companies have worked closely for many years.

Yesware’s tools allow sales teams to track email outreach activity, test what does and doesn’t work, and share that data across teams.

Vendasta (No. 54 on the 2022 Channel Futures MSP 501) brings technology services to almost 6 million SMBs through its relationships with channel partners, such as advertising agencies and media companies. Bringing Yesware’s sales enablement technology, including email tracking and campaign management together with Vendasta’s end-to-end technology platform will extend new offerings to each company’s customers.

With the complementary technology, Vendasta’s channel partners will have access to new sales tools that drive revenue and engagement with their customers. Combining Yesware’s technology with Vendasta’s platform will help transform the way both businesses deliver critical solutions and CRM to SMB clients.

The deal marks an acceleration of both companies’ strategic growth plans. In addition, it introduces Yesware’s user base of customers to Vendasta’s end-to–end platform and sales channels.

Vendasta didn’t say how much it paid for Yesware.

Vendasta, Yesware Offer Complementary Solutions

Jeff Tomlin is Vendasta‘s co-founder and CMO.

Vendasta’s Jeff Tomlin

“The two companies did not compete head to head,” he said. “The solutions have always been complementary and hence the motivation behind the acquisition. The Yesware team brings a wealth of knowledge in the CRM and sales productivity space. Their experience and thought leadership will be invaluable as we build out our platform.”

Vendasta is focused on building the No. 1 platform for selling digital solutions to local businesses, Tomlin said.

“As such, we have placed a massive investment into our marketing automation and CRM selling system,” he said. “The addition of Yesware will provide our customers with superior tools to improve their sales productivity. On the flip side, Yesware customers will benefit from the broad range of tools and capabilities that Vendasta offers.”

Vendasta Adding Yesware Team to Its Operations

Vendasta will add Yesware’s Boston-based team to its operations. The company has offices in Saskatoon, Saskatchewan, Canada; Toronto; and Chennai, India, Tomlin said.

“Many of Yesware’s customers would be considered partners for Vendasta,” he said. “And they will gain access to everything Vendasta has to offer once we’ve integrated the two companies.”

Joel Stevenson is Yesware‘s CEO.

“Having worked closely with Vendasta for many years as one of our customers, I can confidently say that we share a vision to democratize technology for local businesses,” he said. “Both companies take a user-first approach to building an end-to-end sales platform users love that delivers results. I can’t wait to see what the Yesware team can accomplish, backed by a technology company that puts tens of millions of dollars into R&D each and every year.”