Proofpoint, which Thoma Bravo acquired for $12.3 billion last year, has acquired data security startup Dathena.

With this acquisition, Proofpoint strengthens its cloud-based security solutions by adding artificial intelligence (AI)-based data classification to its information and cloud security platform. That will help organizations better understand information risk and eliminate data loss in the hybrid world.

The acquisition of Dathena increases Proofpoint‘s presence and investment in Asia. Dathena is based in Singapore.

The integration allows Proofpoint to fully migrate customers of legacy data loss prevention (DLP) suites. Moreover, it extends Proofpoint’s existing integration with Microsoft Information Protection.

Proofpoint isn’t disclosing financial details of the acquisition.

‘Unparalleled’ Data Protection

Gary Steele is Proofpoint‘s CEO.

Proofpoint’s Gary Steele

“Data doesn’t lose itself,” he said. “People lose data, and organizations are increasingly adopting DLP strategies to manage that risk. Unfortunately, legacy products fall far short in actually preventing, detecting and investigating data loss incidents in real time or immediately after they occur. Integrating Dathena’s multipatented, next-gen AI engine into our people-centric DLP solutions will provide our customers with unparalleled data protection and help them meet their challenging internal and regulatory compliance requirements.”

Proofpoint’s cloud-based solution provides data visibility and context across multiple channels from a single console. Dathena‘s AI and cloud technologies will allow organizations to automatically discover and classify data in real time. In addition, they’ll better understand information risk with AI and machine learning (ML)-driven data classification models.

Christopher Muffat is Dathena’s founder and CEO.

“Proofpoint has firmly established itself as a DLP leader,” he said. “And joining them provides us with the perfect opportunity to fulfill our mission of protecting the data and privacy of organizations around the world. I’m incredibly proud of what we have achieved as a team through our unique technology and many innovations enabling better data protection. Working together with Proofpoint, we will reach thousands of new customers, while further building trust in a digital world.”