Global cloud communications platform Infobip has completed its acquisition of Peerless Network, the VoIP provider. Infobip says the deal allows it to expand its voice offering worldwide, enhancing the UK-based company’s presence in the U.S.

Peerless Network’s nationwide voice network covers 98% of Americans across 49 states. In addition, Infobip now offers Peerless Network’s client’s access to its communications platform as a service (CPaaS). It helps them broaden their omnichannel capabilities and connect with their customers globally at scale.

Combined, the two businesses process more than 30 billion monthly customer interactions. This is across the full range of communication channels in more than 190 countries.

Infobip’s Silvio Kutić

Silvio Kutić is CEO of Infobip.

“America is home to many world-leading platform businesses and enterprises, so cementing Infobip’s presence in the U.S. with this deal is a significant milestone,” Kutić said. “It confirms our global growth strategy to better help businesses reach their customers on the right channel at the right time to boost reliability and drive sales. Moreover, combining Peerless Network’s leading voice offering with Infobip’s global messaging capabilities prepares us for leadership in the rapidly developing market for cloud communications. With a strengthened voice proposition and a global presence, we help companies make more meaningful customer connections worldwide.”

Key Differentiators

IDC’s Courtney Munroe

Courtney Munroe is research vice president and analyst at IDC.

About 57% of U.S. companies are already using CPaaS, Munroe said. Infobip’s acquisition of Peerless Network enables the firm to immediately increase both its coverage and capabilities.

“A strong U.S. presence adds to Infobip’s key differentiators including its broad product portfolio, global scale, local touch and high quality of service,” Munroe said. “Infobip has a great reputation for reliability, a good price-quality ratio based on its large number of direct connections. It also offers solid round-the-clock support — all of which benefit and provide an appealing proposition for Peerless Network’s customers.”

Established in 2008, Peerless Network delivers agile, cost-effective and simple-to-deploy voice services, the company said. UCaaS, session initiation protocols (SIP) trunking, messaging, APIs and Microsoft Teams integration are also available. Its clients include Fortune 500 companies, mobile network operators, mobile virtual network operators, interexchange carriers and America’s largest competitive local exchange carriers and VoIP service providers.

Partnerships

The acquisition creates an end-to-end solution for omnichannel communications and empowers businesses with SaaS-enabled CPaaS software. Together, the firms offer a network of local teams serving businesses around the world, the companies said.

“Infobip is the market-leading communications platform-as-a-service with full-stack capabilities and global scale from which our customers will now benefit. Combined with our … voice network, we now offer a one-stop shop for omnichannel communications,” said John Barnicle, CEO of Peerless Network.

As for the channel, both Infobip and Peerless Network partners will enjoy the best of the two programs. That’s according to Veselin Vukovic, vice president of strategic partnerships at Infobip. That includes broadened engagement models (resell, co-sell implement, integrate) to an enriched product portfolio, services, marketing and sales/sales engineering support.

“Peerless’ existing agent network, as well as Infobip’s consulting and services and technology partnerships, will play a key role in the joint ]go-to-market], creating additional value for the joint customers,” Vukovic said.