Cloud News: An Early Look at SAP-Emarsys Deal’s Channel Impact

Cloud News Roundup: An Early Look at SAP-Emarsys Deal’s Channel Impact

Written by Kelly Teal
October 2, 2020

Plus, get the scoop on another ERP business move and an addition to AWS Outposts.

… find integrated storage, networking, security and industry-specific solutions that have been validated by AWS and tested on Outposts.

AWS released Outposts last December, after much anticipation. The product represents the cloud giant’s foray into the hybrid cloud world. That pits it against the likes of Oracle, Dell, VMware and others.

More than 30 partners have so far joined Outposts Ready to certify their solutions.

Acumatica Expands to UK, Teams with Pinnacle

Cloud ERP vendor Acumatica has expanded to the U.K., in part by teaming with a longtime VAR in the region.

Jon Roskill, CEO of Acumatica, said this week that “strong interest in ERP delivered over the cloud” compelled the company to bring Britain into its fold.

Plus, Roskill added, “the market is very fragmented, with a large variety of legacy ERP vendors. The demand from prospective customers and partners for a cloud-based Acumatica product was quite clear, even overwhelming.”

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Acumatica is broadening its reach with the help of Pinnacle. The VAR, founded in 1993 in the U.K., employs more than 100 people. It serves more than 1,000 customers throughout the U.K. and Ireland. James Spencer, managing director of Pinnacle, has kept an eye on Acumatica’s growth and success for several years.

“We recognized several years ago that Acumatica was developing a flexible and innovative platform, but they were mainly focused on North America,” Spencer said. “Since the acquisition by EQT last August, we now see much broader investment and dedication to the U.K.”