AWS’ CloudEndure Buy Boosts Migration Chops

… other cloud providers.

Google in May 2018 made its own move in the cloud-migration space, scooping up startup Velostrata to make it easier for organizations to move workloads and data from their on-premises environments into the public cloud, and to do so at their own pace. IDC’s Mohan said whether CloudEndure continues to support Azure, Google and other cloud providers will depend on the level of integration between the company and AWS.

“Given the competition in this market, it’s understandable that other providers may not want to work with an AWS-owned entity on their critical customer on-boarding,” he said, adding that doing so would give AWS visibility into new customer on-boarding with its competitors. “If the integration with AWS is strong and un-firewalled, I’d expect the other providers’ reliance on CloudEndure to cool off over time, making the other providers work with other migration/on-boarding partners and invest in their internal assets for such functionality. If CloudEndure continues to operate as an independent company, these may not be major concerns.”

CloudEndure over the past several years has raised more than $18 million from not only Dell but also VMware and other investors such as Mitsui, Infosys and Magma Venture Partners. The company also has an active partner program with 20 resellers and service delivery channels, including Rackspace, Tata, LogicWorks, Cloud Technology Partners and Infosys.