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PRESS RELEASE — CHANNEL PARTNERS EVOLUTION — TBI (a Meeting Room Sponsor) announced a renewed partnership with COLOTRAQ, as the two firms work closely together driving agents into the next generation of the indirect channel. With more than 40 years combined industry expertise, TBI and COLOTRAQ provide direction and management for colocation, managed hosting, cloud and related network services.

A renewed focus affords TBI partners full-service, vendor-neutral consulting on sourced managed and network security products, data center infrastructure across 1,200 markets worldwide.

With COLOTRAQ’s 400+ vendors, over 200 of which provide cloud services, TBI agents have access to nearly any data center, cloud infrastructure and connection point in the world. As cloud adoption increases, strategic alignment with COLOTRAQ is another effort TBI is making to ensure its partners have the resources needed to build a substantial cloud practice. The two companies’ engineering teams work intimately to architect and implement best-suited cloud services across industry segments.

“COLOTRAQ is an established leader in the cloud market and well-seasoned in the indirect channel space.” said Jeff Newton, Vice President of Enterprise Sales and Engineering at TBI. “Their strategic focus in high security complements TBI’s technical and engineering resources and offers a more robust cloud and colocation solution set for our agents.”

In 2018, 80% of all IT budgets will be committed to cloud applications and solutions (McAfee’s annual report, Building Trust in a Cloudy Sky: The State of Cloud Adoption and Security). The enterprise segment is quickest to adopt cloud, but as more small and mid-sized companies seek out public cloud-hosting datacenters to handle server, storage and Ethernet switch technology, TBI partners require complete cloud portfolios, training to improve sales skillsets, sales resources and technical expertise to assist that segment, adopt and migrate.

Commenting on the partnership, Dany Bouchedid, COLOTRAQ’s CEO, remarked, “We are very excited at the opportunity to work closer with TBI to provide their expansive base of sales partners with our global data center infrastructure, cloud and cybersecurity capabilities.”

About TBI
TBI is the nation’s leading third-party technology distributor. Since 1991, it has assisted Systems Integrators, VARs, MSPs, IT consultants, developers, software distributors and more in advising and sourcing the right technology solutions. TBI serves as a partner’s advocate, ensuring the proper provisioning of cloud, Internet, data, mobility, voice, and managed services from best-in-class service providers to achieve clients’ desired business outcomes. Through training and marketing programs focused on the benefits of technology to the business, TBI empowers its partners to be the foremost authority to advise and source all their clients’ technology needs. With the largest back-office in the industry, TBI partners are fully supported by pre- and post-sales operations, project managers, and solutions engineers certified in the latest industry-leading technologies. For more information visit www.tbicom.com.

ABOUT COLOTRAQ
COLOTRAQ is the foremost global sourcing advisory firm and master agency for colocation, managed hosting, cloud and related network services. Since 1999, COLOTRAQ has been helping find data center infrastructure solutions for businesses and institutions worldwide through its unrivaled network of over 400 service providers in over 1,300 cities across 140 countries and territories. COLOTRAQ can instantly match customer requirements from a single rack to thousands of square feet of data center space along with managed hosting, cloud-based infrastructure and network services.