Nord Security has a new U.S. channel strategy that includes new strategic partnerships with Telarus and Avant.

Nord Security, with offices throughout Europe, said the move offers an opportunity for it to “hit the ground running” in the U.S. It’ll rely on the connections and customers that its partners continuously foster in their networks. Additionally, this decision will help the company accelerate its geographic expansion.

Moreover, it will reach business customers faster, and provide them with cybersecurity products.

Nord Security chose Telarus and Avant as initial go-to-market partners for representing an “extraordinary group of allies in the industry.”

The company’s U.S. program comes on the heels of the success of its Europe-focused NordLayer partner community of managed network service providers.

Targeting U.S. Businesses

Tom Okman is Nord Security’s co-founder.

Nord Security’s Tom Okman

“Nord Security has been growing quickly and reached the point where we are looking into more region-specific solutions,” he said. “We decided to work through the channel partner community because we see a growing U.S. business interest in digital solutions, cybersecurity and network access security. Partners that we work with are exceptional brand advocates and understand the value that a good solution provides to their customers. Their community is driven, knowledgeable and are experts in their various technology fields.”

NordVPN, the first brand in the Nord Security family of products, was established in 2012. Since then, it has introduced business-focused security solutions. Those include encrypted cloud storage service NordLocker, business password manager NordPass and network access security solution NordLayer.

‘Exciting Day’ for Telarus

Telarus’ Dan Foster

Dan Foster is Telarus‘ chief revenue officer.

“It’s an exciting day to have Nord Security join the Telarus portfolio of services,” he said. “Cybersecurity is an incredibly hot topic within our partner community and the powerful solutions that Nord has to offer complement that need exceptionally well. Our partners will benefit from the next-gen solutions that protect and secure their customer’s networks, data and systems.”