If you're a managed service provider seeking to leverage low-cost video marketing, blogs and other social media, steal some ideas from Scott Spiro (pictured), president of Computer Solutions Group Inc. Spiro and I met during the Ingram Micro Seismic Partner Conference, and his simple -- but effective -- approach to video-driven PR impressed me. Here's a look at his strategy so far.
Let's start with Spiro's blog. It features a clean design and strong branding (promoting his personal views and CSG's expertise). Notice that Spiro doesn't blog five times a day. Instead, he has a handful of posts in April and May 2009. That's fine. Sometimes, less is more -- especially since Spiro's entries tend to be a little longer than a traditional blog.
Picture ThisNow, check out some of the videos Spiro has embedded in his blog. One of them, posted on Earth Day, describes CSG's green data center strategy:
Simple but effective.
I also like Spiro's approach to telling readers about himself. Instead of writing a massive diatribe filled with grand achievements, he offers eight short tips about his personal and professional focus. Refreshing.
Is Spiro running a profitable, fast-growing MSP? I can't say that for sure since CSG -- like many MSPs out there -- is privately held. However, Spiro is using social media to successfully brand himself, and his company.
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