The cloud storage and online backup markets are fiercely competitive. So how does a company like Intronis hope to stand out from the crowd? The answer involves a healthy mix of MSP community building and a new cloud software release -- dubbed Intronis Fall Release 11, which arrived today. Here's the update.
Intronis VP of Channel Development Ted Roller and VP of Marketing and Customer Success Carol Ferrari are on the road this week at MSPWorld talking up the new offering. (Here's some more background on MSPWorld.) And it's a safe bet the Intronis team will be on the road at upcoming MSP- and channel-centric conferences hosted by The ASCII Group and ConnectWise, among other organizations.
Behind the ScenesRoller provided a preview of the new Intronis release in this FastChat Video, produced by our sister site The VAR Guy:
Key EnhancementsBut what are the key enhancements for MSPs? According to Intronis, the Fall Release 11 platform includes a range of new portal features, such as: Notification elements, groups and templates to improve efficiency, an agent installer to reduce customer visits, and integration with Autotask.
Tracking the Intronis BusinessIntronis has certainly been in growth mode -- having landed on this year's Inc. 5000 list, which tracks the fastest-growing privately owned U.S. company. The company underwent a CEO change in November 2010, when Kent Plunkett succeeded founder Sam Gutmann. As Plunkett nears his first anniversary as CEO, I hope to check in and learn how Intronis has potentially grown and evolved its business strategy in the past year.
In the meantime, I'll restate the obvious: The cloud storage market is very crowded and intensely competitive. We'll be watching to see if Roller, Ferrari and the rest of the Intronis road warriors continue to help the company stand out from the crowd.