How to Blog (When You Have Nothing to Write)

How to Blog (When You Have Nothing to Write)

This is my 1,539th blog entry for MSPmentor. Readers often ask me how I come up with content ideas. There are some obvious approaches (vendor cat fights...) and not so obvious approaches (checking the help wanted pages on Dice.com). If you've ever thought about launching or writing a blog for your customers and partners, here are 10 ways to find and generate new content.

First, my usual advice: Don't launch a blog. Instead, spend a month or two writing draft blog entries in Microsoft Word or your preferred word processor. Can you update the journal once or twice a week? Is the content any good? Answer yes to both questions and you just might be ready to launch a blog.

But what should you write about? Here are some obvious topics for MSPs:

  1. New hires or executive promotions
  2. New customer wins; even if you can't mention the company by name, you can provide clues about company size, vertical market focus, technology deployed, etc.
  3. Business milestones: Years in business, offices opened, acquisitions, number of customers, seats remotely managed, new geographies covered, etc.
  4. Technology partnerships
  5. Certifications earned -- thought you need to be sure to lead with your own company brand, and talk about your company expertise rather than the vendor's technology
  6. Special offers or promotions for your customers
  7. Upcoming events, business travel
  8. Anecdotes from recent meetings
  9. Reactions to industry news: Got a unique perspective on Microsoft, Cisco, etc. -- share it. Don't just "repeat" the news. Offer your company's perspective on the news and what it means to your customers.
  10. Create a top 10 list.
That's all for now. Time to grab some dinner with my sons. For a change, I'm home and my wife is traveling. But our sales and editorial teams will be back on the road real soon. There should be plenty of content as we blog live from six conferences from March 22 through April 30, 2010:
I look forward to seeing you on the road. And online. If you follow any of the tips above please send me a link.

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