CompTIA, MSP Partners Unite Efforts on Managed IT Services Summit

As much of the IT channel prepares to converge at CompTIA Breakaway (Aug. 3-6, Las Vegas), I'm keeping one eye on CompTIA's Managed IT Services Summit, planned for October in Southern California. The reason: The event will be presented in partnership with MSP Partners -- a clear indication that CompTIA and MSP Partners are serious about face-to-face conferences. Here's some analysis.

First, a few disclosures: MSPmentor does consulting work from time to time for CompTIA. Also, we'll be moderating sessions at Breakaway and we expect to attend/cover the CompTIA Managed IT Services Summit (Oct. 7-9, Terranea Resort in Rancho Palos Verdes, Calif.). Although we don't have a relationship with MSPAlliance, we continue to cover the organization and its members on the editorial front.

Quick Analysis

Now, some analysis. CompTIA and MSP Partners are essentially competing with the MSPAlliance's MSPWorld Conference (Nov. 12-13, Las Vegas).

The events are contrasts in style. The MSPAlliance closely manages registration and media attendance for its events. On the upside, rogue bloggers like The VAR Guy can't sneak in the back door and eat all the conference snackage. On the downside, media coverage of the event isn't maximized.

CompTIA approaches the MSP and VAR markets from a different angle -- opening up aggressively to a range of partners.

CompTIA Breakaway, for instance, has nine media sponsors and 10 industry partners. The approach ensures vast, viral event coverage across the web.

Based on the CompTIA-MSP Partners announcement, I suspect the "open" approach will continue at CompTIA's Managed IT Services Summit. But more importantly, key MSP-oriented messages from the event -- written by a range of media companies -- will rapidly go viral across the web.

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