https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • 2022 MSP 501 Rankings
    • 2022 NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2023 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Technology Advisor 101 (TA 101)
  • Events
    • Back
    • 2023 Call for Speakers
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • 2022 MSP 501 Rankings
    • 2022 NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2023 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Technology Advisor 101 (TA 101)
  • Events
    • Back
    • 2023 Call for Speakers
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

Leadership


Shutterstock

Hear, Listen

Microsoft’s New Channel Head: ‘I’m Making Sure I’m Listening’

  • Written by Kelly Teal
  • January 27, 2021
Tyler Bryson spoke at Nerdio’s virtual event, which also featured the debut of a new Azure platform for MSPs.

Tyler Bryson, the new leader of the Microsoft partner program in the United States, has three main priorities for the channel: listening, quality enhancement and cultural improvements.

“I’m making sure I’m listening to all of you,” said Bryson, corporate vice president of Microsoft’s U.S. Partner Group. Bryson made a guest appearance during the second day of Nerdio’s virtual event for managed service providers, NerdioCon.

Microsoft's Tyler Bryson

Microsoft’s Tyler Bryson

“We know we don’t have everything right,” Bryson said. “There are things we need to work at to get better … because we want you to compete and win.”

In a Q&A session with Pax8’s Nick Heddy, Bryson discussed what he intends to do differently as head of Microsoft’s Azure efforts in the United States. First up, as he pointed out, listening. Second, he said, partners can expect to see enhancements “in the overall quality of the experience in working with us.”

“I’ve got to make sure you can spend more time focusing on customers and less time on administrative, procedural issues you’re facing,” Bryson said.

Third, he said, Microsoft is addressing its culture. That imperative comes in the wake of 2020’s social unrest.

“We want to be diverse and inclusive. … We’re creating equal opportunities for everyone to be their best and achieve more in the United States,” Bryson said.

Bryson and Heddy held their conversation as Nerdio announced its new platform, Nerdio Manager for MSP. Bryson called it “such an important product for our partners … at a time when they need us most.”

What’s Nerdio Manager for MSP?

Nerdio, a SaaS ISV that specializes in Microsoft, debuted its new product on Wednesday after months of development. Nerdio Manager for MSP moves new or existing Azure users to Windows Virtual Desktop in minutes. The company’s CEO, Vadim Vladimirskiy, dubbed the platform “an extension of native Azure.” In essence, it combines Nerdio for Azure with Nerdio Manager for WVD on a multitenant basis.

To that end, Nerdio Manager for MSP gives MSPs extensive resources. Partners can do per-user pricing, and Azure infrastructure and licensing cost, from within the platform. They also can manage customers’ desktops, servers, backup and more from the same portal. And they can perform functions including auto-scale and auto-heal; the latter detects and repairs problems in the environment. Further, Nerdio Manager for MSP contains several Azure platform-as-a-service tools, including SQL, Key Vault and Web App. Microsoft, not the MSP, manages these capabilities.

MSPs may install Nerdio Manager for MSP in their own Azure environments in any Azure region.

“It’s your own single instance,” Vladimirskiy said. “It’s completely isolated from every other deployment.”

Perhaps of most importance to partners, Nerdio Manager for MSP deploys quickly. A brand-new Azure user will take about an hour to get off the ground. An existing Active Directory user will require about 30 minutes. And existing Azure and WVD instances only need about 10 minutes.

Nerdio Manager for MSP will become generally available early next quarter. Partners can get it from Azure Marketplace or their Azure administrative portal.

The Channel’s Microsoft Opportunity

From Microsoft’s perspective, Nerdio Manager for MSP couldn’t have arrived at a more opportune time. Referring to the “incredible growth” in remote work since COVID-19, Bryson said, “Our customers need help to enable these new scenarios.”

And Microsoft’s partners have responded, he said.

“Our Azure [cloud service provider] business grew 100% year over year,” Bryson said. “We’re just at the beginning of what’s possible.”

On top of that, Microsoft’s data and artificial intelligence capabilities grew about three times the pace of the market, he added.

Overall, Bryson projected that the channel has the ability to reach “about 77,000 untouched Azure customers” in the United States.

“There are thousands and thousands of VMs, desktops waiting for us to go out and serve them,” he said.

Pax8's Nick Heddy

Pax8’s Nick Heddy

Heddy, chief revenue officer at marketplace vendor Pax8, agreed.

“We’re all viewing the SMB market as a huge potential as we look at the penetration numbers around Azure,” he said. “We’re seeing hundreds of partners becoming active on the CSP side each month.”

With that in mind, Microsoft stands ready to enable MSPs.

“We’re committed to this channel,” Bryson said. “We’re going to invest and grow together.”

Tags: Cloud Service Providers MSPs Analytics Artificial Intelligence Cloud Data Centers Desktop Leadership Strategy Virtualization

Most Recent


  • Momentum
    Microsoft Security Now $20 Billion Business with 'Tremendous Momentum'
    One analyst says there's few legitimate obstacles in its path for further growth.
  • Intelisys Pre-AMP'd Marketing Forum
    Intelisys, Suppliers, Agents Take Aim at the Partner Marketing Gap
    Marketing is historically a second thought for the sales-focused world of technology advisors.
  • Layoffs
    IBM and SAP Are the Latest to Announce Layoffs, SAP to Shop Qualtrics
    IBM Will Cut 3,900 employees, while SAP plans to eliminate 3,000 jobs.
  • 2023 Opportunities
    There Are Plenty of New Opportunities for MSPs in 2023
    Partnership is key, along with automating data protection and cloud optimization technologies.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • Executive replacement
    Microsoft Replaces Channel Chief Gavriella Schuster
  • Vice President
    Telstra Enterprise Sales VP Brings Experience in Channels
  • Incentives with Money
    Dell Boosts Storage Sales Incentives, Toasts Partner Financial Successes
  • Merge road sign
    MSPs Happy, Surprised, Concerned About Synnex-Tech Data Merger

Upcoming Events

View all

Channel Partners Conference & Expo

May 1, 2023 - May 4, 2023

Channel Partners Europe

June 13, 2023 - June 14, 2023

Channel Futures Leadership Summit

October 30, 2023 - November 2, 2023

Galleries

View all

Intelisys, Suppliers, Agents Take Aim at the Partner Marketing Gap

January 26, 2023

Ivanti: Everyone Should be Concerned About ChatGPT and Cybersecurity

January 25, 2023

Microsoft Earnings: Azure, Other Cloud Services Contribute 31% Growth

January 24, 2023

Industry Perspectives

View all

Make the Most of the Gift of Time in 2023

January 25, 2023

Strong Partnerships Ease Challenging UPS Upgrade

January 24, 2023

The Advantages of Managed Networking and Security During Economic Uncertainty

January 5, 2023

Webinars

View all

Next-Generation MSP Platform: The Building Blocks for Your Business

February 15, 2023

Security Secrets of the MSP 501: How to Be a Cyber Leader in 2023

December 15, 2022
  • 1

Cybersecurity Certifications: Their Evolving Role in the Fight Against Increasing Attacks

December 13, 2022

White Papers

View all

Overcoming Your Endpoint Security Limitations with a Skeleton Crew

October 25, 2022

Embracing the Zero Trust Mindset For Endpoints

October 24, 2022

Endpoints are the Destination

October 24, 2022

Channel Futures TV

View all

Coffee with Craig and James Episode 117: Cato Networks, Video Killed the Podcast Stars

Retired Astronaut Capt. Scott Kelly Previews His CP Expo Keynote

December 21, 2022

Fusion Connect Eyes Future with Intrado UC, Managed Network Customers

September 23, 2022

RingCentral Focused on Hybrid Work, Microsoft Teams, Other Integrations

September 23, 2022

Twitter

ChannelFutures

.@msftsecurity surpasses $20 billion in annual revenue, analysts say it's a formidable #cybersecurity market conten… twitter.com/i/web/status/1…

January 26, 2023
ChannelFutures

The adoption of cloud-based services ☁️ has spiked in the last few years and is among the top growth segments. See… twitter.com/i/web/status/1…

January 26, 2023
ChannelFutures

[email protected], @NICECXone, @lumencpp, @CiscoPartners joined @IntelisysCorp and partners for a day of marketing worksho… twitter.com/i/web/status/1…

January 26, 2023
ChannelFutures

.@IBM and @SAP announce #layoffs of thousands of employees dlvr.it/ShV2VY https://t.co/7QK1YqVpwa

January 26, 2023
ChannelFutures

#MSPs can boost #Channel business if they personalize the #DigitalExperience for partners, says @AvePoint.… twitter.com/i/web/status/1…

January 26, 2023
ChannelFutures

Consider mental health in the context of DE&I. Create safe spaces where employees can feel comfortable being who th… twitter.com/i/web/status/1…

January 26, 2023
ChannelFutures

.@GoIvanti's CSO says #ChatGPT poses numerous cybersecurity concerns. dlvr.it/ShRmdt https://t.co/n22RZ4PZaO

January 25, 2023
ChannelFutures

.@ConnectWise losing Craig Fulton after 16 years. #MSPs dlvr.it/ShRRxg https://t.co/KaAVH8gRYs

January 25, 2023

MSP 501

The industry's largest and most comprehensive partner awards program.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2023 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X