LinkedIn: Are Endorsements Worth It?
As layoffs began across the IT industry, a few people within the managed services industry have asked me to “endorse” them on LinkedIn, the career-oriented social network.
In theory, the more endorsements you have the more likely you’ll impress potential employers who view your LinkedIn profile. But I’m not so sure that’s the case. As a general rule I don’t endorse anyone on LinkedIn anymore. (But I still offer personal recommendations, where appropriate.) Here’s why.
Over the years, dozens of really talented people have asked me for a LinkedIn endorsement. At first, I was happy to do so. But over time LinkedIn’s endorsement feature seemed to turn into a “you scratch my back and I’ll scratch yours” strategy.
Plus, I started to receive endorsement requests from people I barely knew. Around July 2008 I made the universal decision not to endorse anyone on LinkedIn anymore. I’m still a big believer in LinkedIn as a networking and career search tool.
But to me, the endorsement feature no longer allows you to stand out from the crowd.
Side note: If you are seeking a new career in the managed services market, we’ve launched a rudimentary job board. You can find information at www.mspmentor.net/careers. Watch for us to pollish the job board in the weeks ahead.