Dell Technologies has hired Rola Dagher as its new global channel chief, succeeding Joyce Mullen, who recently left the company after 21 years. The company also is aligning its channels with core sales teams in each of its regions.

Dell’s Rola Dagher

Rola Dagher returns to Dell after three years as president of Cisco Systems Canada. She will lead Dell’s global partner strategy, vision, enablement, program design and experience. She starts in her new job Sept. 7.

“Partners are the foundation of our success today and tomorrow, and I’m inspired by the passion and drive of Dell’s channel team,” Dagher said. “My commitment is to listen, learn and lead through our partners to deliver best-in-class transformational solutions and a digital-first customer experience. I’m looking forward to building upon our deep relationships with partners and leading this incredible organization to further success.”

Previous Roles at Cisco

Prior to Cisco, Dagher held sales and leadership roles in Dell’s enterprise segment and infrastructure solutions group. Before that, she helped lead the channel for Bell Canada for 13 years.

“Rola is passionate about partners, and we’re excited to have her at the helm of a channel business that has grown to deliver $52 billion in orders revenue annually, while driving greater clarity and predictability of engagement for our partners,” said Bill Scannell, Dell Technologies’ president of global sales and customer operations.

Partners have asked for better predictability of engagement. In response, Dell is aligning the channel with core sales teams in each region.

Channel sales are aligned to Dell’s North America and international sales leaders John Byrne and Aongus Hegarty. As part of this, Dell is introducing a new international channel lead, Diego Majdalani. He has led sales in Latin America for the past seven years.

Regional channel leads are Alvaro Camarena, Anwar Dahab, Tian Beng Ng and Frank Wu. They will continue in their roles for Latin America, EMEA, Asia Pacific Japan, and greater China respectively. North America channel lead Gregg Ambulos will continue in his role.

Denise Millard will continue to lead global alliances. The global alliances and channel teams will work together to ensure all partners are on the same page.

Dell said this structure allows it to better support partners within the regions, and promotes operational consistency and predictability with core sales teams.