Technology integrator Carousel Industries has expanded its U.S. sales reach south and west and hired four new executives to push the company’s unified communications and collaboration platform solutions and services to midmarket and enterprise customers.

Chief among the appointments is Rhonda Wingate, Carousel’s new Collaboration president, who will oversee the company’s collaboration practice, including its Microsoft (MSFT) unified communications (UC) business, and develop strategic sales and marketing plans and programs. Wingate is a 20-year video, digital media and managed services veteran with prior stints at AVI-SPL and BT Conferencing. She will report directly to James Marsh, Carousel senior vice president.

Carousel’s other three new executives fill key sales slots. Carousel said it wants to expands its reach into midmarket accounts in other regions of the U.S. beyond its efforts in New England, near its Exeter, Rhode Island, headquarters.

Kelly Lichtenberger, previously LifeSize Communications inside sales director, has been named inside sales vice president, tasked with growing the company’s inside sales team across all of its business units and geographic regions. Lichtenberger will report directly to Marsh.

In addition, Carousel has named Frank Douglas to head its sales team in the southern United States and Cindy Morgan to lead the company’s sales efforts in Northern California. Douglas, a 20-year industry veteran, previously served in a lead sales role at TW Telecom Georgia. His official title is Midmarket sales director.

Morgan has 19 years of experience in the technology industry, with prior positions at MCI, Qwest, Avaya, ATC Logistics, NACR and TSE Communications.

"We are entering an exciting new phase of growth at Carousel and are excited to welcome Rhonda, Kelly, Cindy and Frank as part of our team," said Marsh. "As unified communications platforms now play an integral role in corporate infrastructures and have changed the way enterprises interact and conduct business, we want to ensure our customers have access to the most advanced collaboration solutions to effectively leverage these technologies."