Citrix (CTXS) has appointed Kimberly Martin as its worldwide channel chief, responsible for expanding the company’s partner strategy and increasing partner value. She will report to Carlos Sartorius, senior vice president of Worldwide Sales and Services.

“Partners have been and continue to be core to our long-term business strategy. From here, we’re up-leveling our focus on our channel partners around the globe,” said Santorius, in a statement. “Kimberly Martin’s appointment as Citrix channel chief is a key part of that renewed commitment. Under her leadership we’ll create more ways to engage and reinvigorate our channel partners to stay at the core of their business.”

Martin brings a considerable amount of channel experience to her new role at Citrix after serving as vice president of Business Development and Worldwide Partners at Datameer, a big data analytics application provider. She was crucial in developing the company’s partner ecosystem and in establishing partner programs in the Hadoop technology space, according to the announcement.

Prior to her time at Datameer, Martin served as vice president of Worldwide Channels at Informatica and also ran Microsoft’s EMEA midmarket Partner Sales and Alliances division, according to LinkedIn.

“We have big plans for the future to ensure success for our partners and customers,” said Martin. “I’m excited to work with Mark Templeton, Carlos Santorius and the rest of the executive team to execute on an ambitious vision for the company and for the ecosystem of customers and partners who get value from Citrix solutions every day.”