The application period for this year’s MSP 501 has closed, and we’ll be revealing the Class of 2019 next week. But our 2018 501ers still have some wisdom to share!

We recently reached out to them for some advice on social media marketing and selling. It can be difficult for MSPs to carve out time for a dedicated social media practice. When you’re crunched for time and resources, what are the things you should focus your time on?

Scores of millennials have made careers out of social media expertise, and even they can’t hit every note. Some specialize in lead generation, others in brand awareness, still more in community-building. There are metrics for traffic, for conversions, for engagement and more. It’s a lot to manage, but these 501ers offer up their tips on where your efforts are best (and worst) spent.

Click through the slideshow above to get some good advice on how to keep a handle on your social media efforts.