Tech Data resellers are helping the company attack a tantalizing market opportunity.

The distributor last week hosted its fall TechSelect Partner Conference in Orlando. TechSelect is a group of 419 partners that sell to SMB and midmarket customers. Tech Data executives highlighted the SMB/midmarket segment as a customer base that remains red hot after a particularly prosperous year all-around for Tech Data.

The company detailed how it is investing in market coverage, an operating system, automation and new solutions, as well as how partners have reciprocated the investment.

“They’re really starting to engage and immerse in the enablement programs that we have to help them transition to the next-generation technology,” Joe Quaglia, president of the Americas, told us.

Read about TechSelect’s growth numbers here and visit the Channel Partners website to learn about Tech Data’s four new pillars for transformation.

Click through our slideshow above to view pictures and read a recap of highlights from the conference.