Why and How You Should Add Dark Web Monitoring to Your Service Offering
- Educate and Demonstrate
Once you have the right solution in place, you now face the task of convincing your customers they need dark web monitoring. While you’re familiar with the dark web and the threat it poses, your customers probably aren’t. To them, “dark web” might sound like something out of a sci-fi movie. So, it’s up to you to educate them on the topic. Incorporate a brief lesson on the Dark Web in your sales pitch.
After your customers understand what the dark web is, show them why dark web monitoring is crucial. Talk about recent data breaches, like the massive Wipro breach, and the high costs associated with them. If you really want to drive the point home, you could run a quick search for your customers’ credentials using the dark web monitoring solution you’ve adopted. It’s likely their credentials have been compromised already, which easily demonstrates the necessity of taking action to prevent further compromises.
- Establish a Packaging and Pricing Structure
Monthly recurring revenue–it’s the Holy Grail for MSPs. If that’s the ultimate goal, dark web monitoring can help you achieve it. There are a number of ways you can incorporate dark web monitoring into your service offering, but you need to carefully consider how to present it to your customers that will be both affordable for them and profitable for your company.
When it comes to packaging, you have a couple of options. You can offer dark web monitoring as a built-in aspect of your annual service contract, increasing the cost to reflect the new service. This is a wise option for larger companies with flexible budgets. You could also offer dark web monitoring to customers as an add-on monthly service, a better option for small to mid-size customers.
Then, consider pricing. Today, this is an essential offering. Hackers are becoming more and more savvy when it comes to digital theft. When you effectively communicate that to your customers, they should be willing to pay almost any price to protect their credentials. Communicate that they’re paying a small cost now to avoid the huge costs associated with a data breach in the future. It’s almost like insurance. Think about scaling the price for dark web monitoring based on the number of emails at your customers’ companies. This makes it more affordable for small businesses.
With the right strategy and a beneficial solution like Dark Web ID to back up your efforts, you’ll be closing deals on this new service in no time.
Discover how Dark Web ID could help you grow your business and better protect your customers. Learn more about ID Agent’s Partner Program now.
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