Today, from news to smartphones to sandwiches, everything is personalized and customized. No matter what the service is, everyone wants more choice and more autonomy. The IT channel is at the forefront

September 28, 2012

4 Min Read
Why a Customizable Data Backup and Recovery Solution is Key

By EVault Guest Blog 2

DandR

Today, from news to smartphones to sandwiches, everything is personalized and customized. No matter what the service is, everyone wants more choice and more autonomy. The IT channel is at the forefront of this trend. In fact, as IT become less of a niche area and more consumer-facing, it’s even more important that your IT services be seen by your customers to be as user-friendly as a Macbook — or a McDonald’s drive-thru — while still offering solid business-weight solutions.

This is especially true in the area of data backup and recovery, which is critical to business operations and often requires rigorous audits. Both you and your customers will benefit from a proven solution that is customizable in a number of ways.

To execute on that vision, you need a vendor that will hand you the reins and the components to build a customizable solution and is there to support you in creating the appropriate solution for each of your customers.

Here are some guidelines to help you make the best choice in partnering with a vendor:

Ease of Quoting Customized Solutions

The goal is to accelerate sales, not slow them down. At the beginning of every deal, you need to determine pricing and generate quotes. If you’re constantly waiting to hear from the vendor before you can make a move, your ability to make and execute deals is hindered. Furthermore, you want to feel like you own the relationship with your customers and show them they can trust you for all their needs. Find a vendor that can support you in generating customized quotes, quickly.

Hardware and Storage

You choose partners because they can help you generate revenue, so it follows that a good partner does everything possible to help you maximize your earnings. Purchasing hardware from a vendor is an added cost that you simply don’t need. Choose a vendor that lets you sell your own hardware and truly wants to help you increase your revenue whenever possible.

Flexible Environments

You want to offer your customers the best, and nobody wins if your data backup and recovery solution is holding you back. It should allow you the flexibility to make upgrades if necessary. Recommend a solution that will continue to support your customers in their customized choices, such as a move to Windows 2012 or SQL Server 2012. Additionally, you want to be able to offer top-notch support to customers who run VMware environments without asking them to compromise speed or storage efficiency.

Day-to-Day Management

Managing a backup and recovery solution requires participation from multiple parties, including you and people within your customers’ organizations. The key to success is ensuring that everyone can be as involved as they need to be and can always access necessary information. While some solutions incorporate enterprise social technologies and shared platforms, it’s easier for all parties involved if there’s a single portal for information and management. A combination of both — enterprise social with real management tools — means that you’ll have an easier time communicating with customers and helping to meet RTOs. Even more importantly, it’s easier for everyone involved to take responsibility, make decisions and share with the group.

Shape Your Own Cloud

Finally, your cloud-connected backup and recovery provider should of course enable you to back up to their cloud, but what if you also want to store a copy of your data in your own cloud and/or your customer’s private cloud? You should have that choice too, as it not only means flexibility and autonomy, but also an extra layer or two of protection.

Choose the Partner That Lets You Make More Choices

At EVault, we took all these elements into consideration when designing EVault 7, the newest update to our product family.  We’ve always been committed to excellent service to our partner community. We’re there 24/7/365 to back you up when you want help. We recognize how important it is that you have autonomy when it comes to serving your customers. As your partner, it’s our job to provide everything you need – but also give you the freedom to customize a solution that can maximize your earning potential, grow your relationship with your customers and run your business in the most efficient way possible.

We’d love to have you on the EVault team.  Contact us today to find out how you can partner with us to customize our cloud-connected solution.

Monthly guest blogs such as this one are part of The VAR Guy’s annual platinum sponsorship. Read all EVault guest blogs here.

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