What the Prevalence of Threats in SMB Networks Means for MSSPs
Strong Partnerships Are Key to Secure SMB Growth
In today’s digital business ecosystem, growth usually means adding new digital tools, products and services, and each has the potential to expand the attack surface. Hiring new employees, for instance, may come with a responsibility to secure BYOD endpoints, offer safe wireless network access at a new office location or provision additional cloud-hosted resources. A new digital product offering might increase customer engagement, boost loyalty and improve existing product sales.
In order to take advantage of these kinds of opportunities with confidence, SMB leaders need to know that their benefits will outweigh any security risks they might bring. Experienced MSSPs have the skills to comprehensively manage and monitor networks, empowering SMBs with this confidence.
Over the next three years, SMBs are forecast to spend more than $300 million per year on IT services. This represents a tremendous business opportunity to our MSSP partners. To meet SMB needs and capitalize on this opportunity, partners must align offerings with what their SMB clients need most to enable secure growth.
Consider your portfolio of service offerings to ensure that you are meeting the most pressing demands of the SMB market:
- Predictable Costs: SMBs inherently have fewer resources than larger enterprises, so the budget predictability offered by fixed-fee service offerings is particularly attractive to them. The majority of SMB IT service consumers prefers to pay for day-to-day security operations in an OpEx model, where hardware, software, engineering and maintenance are bundled in a simple, recurring monthly fee.
- Simple, Integrated Solutions: Technology sprawl is especially challenging for organizations without the internal resources adequate to handle its complexity. To minimize this challenge, partners can leverage Fortinet’s Unified Threat Management (UTM) and its Secure Networks solution to simplify management and secure small business networks.
Cloud Compatibility: Migrating to cloud-based services makes good financial sense for many small businesses, since it enables them to deploy, provision, and scale resources quickly and affordably. However, it can also make their IT environments more fragmented and dispersed, and thus more difficult to secure. Fortinet’s comprehensive Security Fabric readily integrates Web Application Firewall protection, strong multi-factor authentication and advanced email filtering capabilities to bolster security in the cloud.
Every well-publicized data breach or other major security incident has the potential to increase awareness among the leaders of businesses—large and small—of the risks that we all face as inhabitants of a digitally transforming world. This growth in awareness can readily be translated into increased business opportunities for MSSPs if they are able to deliver security solutions with skill and competence at affordable cost.
To learn more, take a look at our resources for MSSPs, including “Best Practices to Grow Your Business Center” on the Partner Portal.
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